Info about the role:

We’re looking for a talented Freelance Content Creator to join the GAIL’s Creative Studio 3 days/week. The role will entail producing, capturing and editing content within all areas of the business – from supplier stories and behind-the-scenes campaign moments, to the energy of our bakeries and even our run clubs and recipe videos. We want someone who can craft and tell stories with impact.

The ideal candidate has experience across both short-form and long-form. A strong sense of what “good” looks like, and a sharp idea of emerging trends. They’ll know how to apply critical thinking to determine how the GAIL’s brand can leverage different social mediums in a way which feels considered and not reactive.

You’ll have a strong eye for beautiful, crafted visuals, and an instinct for storytelling rooted in food, craft and artistry. We’re looking for someone who is bursting with ideas and visual references, who is curious and hungry to innovate and use the medium of video for good. A self-starter who can bring ideas to the table and help transform them into something that will make an impact and humanise the GAIL’s brand.

The role will mainly be either on-site at our Camden Test Kitchen or on-the-go shooting in bakeries, events or with our amazing producer network further afield in the UK.

What will you be doing:

Produce, shoot and edit short and long form content for social media, internal comms and the GAIL’s journal / website
Bring fresh ideas to life, from concept through to execution
Create thoughtful, high-quality storytelling that drives impact

About you:

Experience shooting long form and short form
A deep understand of social media and film
Proficiency with Premiere and other Adobe editing tools
Motion Graphics and/or illustration experience is a plus
Experience in food is a plus but not essential
A keen eye for taste and aesthetic
Attention to detail is paramount

About GAIL's Creative Studio:

It’s a really exciting time to be joining the Creative Studio. As the GAIL’s brand expands, it can only do so sustainably and effectively with the right people at the helm of it. The Studio sits at the heart and soul of the GAIL’s universe. It’s the creative engine that is responsible for so much of what people see – yet not many are aware of. It’s the engine that makes sure that taste, craft and storytelling are at the forefront of the brand.

About the team:

You’ll be working with an extremely talented team of designers, creatives, bakers and food producers who live and breathe the brand. We love stories, art and food and we’re always looking for ways to tell compelling stories that can drive impact across multiple mediums.

About GAIL’s

Good food starts in the soil, with whole ingredients grown in ways that leave the soil nourished for longevity. We work with an amazing network of partners from cheesemongers in Devon to Parisian chocolatiers who carefully grow, harvest and produce our ingredients to maintain nutrition and flavour, so that the food we serve on our bakers tables is fresh, delicious and of the best quality. As we’ve grown, so has our menu and our community, yet our values have stayed the same. We take the time to make our bread, pastries, cakes, breakfasts and lunches as we always have – with care, by hand and according to the season – so that we don’t need to compromise on what we eat, whether we’re on the go, or taking time out in one of our bakeries. Our mission is simple, to feed more people better!

Salary will depend on level of experience. Candidates must have a right to work in the UK as GAIL's are unable to provide sponsorship opportunities for freelance positions.

How to apply

Please send your portfolios alongside a cover letter on why you're interested and what you think you could bring to the role to Jade de Robles Rossdale, Creative Lead @ GAIL's:

GAIL's Bakery

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