We’re on the hunt for a storyteller, media wrangler and audience-obsessed communicator. You’ll be at the beating heart of campaigns that spark conversations and put our clients at the centre of culture and the media agenda. This role isn’t just about press releases, its about crafting unique and original news angles, identifying opportunities to hijack the news agenda and finding creative ways to cut through the noise, whether that’s in the headlines, or on TikTok and Reddit.

Do you live for what's trending? Love scrolling social media and looking for the next cultural moment? Have your finger on the pulse when it comes to viral news? Then this is the role for you.

Idea Farm has pioneered social-first for earned media and we want YOU to be the driving force behind this offering to our clients.

What you'll be doing:

Trend Hunting

Be on top of the hottest trends, talking points, cultural moments across TikTok, Instagram, Reddit and the media
Predict the future, look at what’s coming down the line in the media and how we can leverage the agenda for clients
Be proactive in sharing the hottest trends and opportunities with the internal team and our clients

Media Relations

Turn trends into ideas and angles for our clients, proactively pitching stories,
securing coverage, and managing press opportunities
Build and maintain strong relationships with journalists, influencers, and media outlets across multiple sectors (consumer, tech, business, lifestyle, relationships)

Content Creation

Work at pace to draft unique and original press releases in our clients TOV, media pitches, thought leadership articles, and social media content
Ensure all written materials meet editorial standards and align with client messaging
Source experts, stats, or social media reaction to supercharge ideas and angles for media

Brainstorms and creativity

Idea Farm is an ideas machine, so you’ll be feeding client briefs, attending brainstorms, helping develop ideas with that social trends led eye
Research, insight, and your work as a trend expert will help drive ideas and fuel content for client pitches
We are experts in trends and culture so you’ll be bringing this to the table for brainstorms and creative sessions with clients
Help get under the skin of client briefs, working closely with the creative team to shape ideas

Campaign Management

Each month we’re pulling off new ideas and campaigns for clients - you’ll be at the heartbeat of delivering the work for clients - from shaping the idea, to creating the content and supporting on the media sell-ins
Attend video and photo shoots, events, helping steer content capture to ensure final assets will fuel our earned media angle
Help track, measure, and report on campaign performance and media coverage

Team Collaboration

Keep account executives updated on latest press activity, social campaign performance and development of press materials
Attend regular meetings with the Idea Farm senior team, providing updates, insights and how we can improve our output and press office efficiency

Client Management

You’ll work across all our clients at Idea Farm, adding value, contributing to client strategy development, providing insights and recommendations that support client objectives

What we’re looking for:

2–3 years’ PR experience
Strong network of media contacts and proven success in securing quality coverage
Excellent writing and editing skills, with excellent attention to detail
A natural writer and storyteller with an eye for what makes a great news headline or a thumb-stopping social media post
Social media savvy – you know how news stories can stem from social media and have an understanding of how we can feed into these stories
The ability to juggle multiple projects simultaneously and thrive in a fast paced environment
Confident communicator
Self-motivated and entrepreneurial thinker
Creative with an eye for media opportunities to add value to client accounts – always looking for fresh, bold ideas to cut through

Details of employment:

Full time
28 days holiday per year pre-approved holiday per year, but Idea Farm runs a
flexible holiday scheme, if you need time off or fancy a break we’ll support you
Normal working hours are 40 hours per week
9am - 5pm Monday to Friday with an hour for lunch
Hybrid working from home / office (Office based at The Ministry, Borough)
Access to career development and training
Yearly bonus and adidtional employee benefits: to be discussed

How to apply

Send your CV and cover letter to Scarlett and Alex by Wednesday 13th May:

Idea Farm

New Jobs

Social and Audience Publicist