Overview and objectives of the position:

The Social Media Specialist will lead Solus Ceramics’ social media strategy and implementation across multiple platforms: LinkedIn, Instagram, TikTok and Pinterest. A key focus will be on LinkedIn and Instagram, where the specialist will build people and design-centric communication that fosters a community of architects, designers and corporate partners aligned with our brand values. This person will work closely with our marketing team, balancing creativity with a strategic approach to showcase the brand’s unique offerings across varied audiences.

Key relationships:

marketing Department
showroom Teams at Manchester, Birmingham and Clerkenwell
Solus Director Team
Solus Management Team
internal Head Office Support teams
external contacts – photographers, videographers, clients and factory partners

Key accountabilities:

Social Media Strategy Development

design and implement a cross-platform social media strategy, placing emphasis on people-focused storytelling that reflects Solus’ values and sector focus
tailor messaging to align with our three key specification departments: A&D (Architectural & Interior Designer), Corporate and Luxury Residential, with sensitivity to international audiences

Platform-Specific Content Creation

LinkedIn: Create compelling, story-driven content with a focus on people and thought-leadership, aligned with our brand values and positioning
Instagram: showcase product innovation, design inspiration, and behind-the-scenes moments in a visually curated style, incorporating both photographic and video content
TikTok: Create trend-responsive, short-form video content that brings the Solus brand to life for younger, creative audiences
Pinterest: curate visually led boards for mood boarding, surface inspiration, and early-stage material research by architects and designers
YouTube: produce long-form videos including factory tours, event recaps, client interviews and project documentaries to reinforce Solus’ leadership in design and sustainability

Community engagement and brand voice

engage actively with our audiences, especially on LinkedIn, building rapport with clients, collaborators and industry figures through comments, reposts, and conversation
maintain a consistent, warm and professional tone of voice across all channels, embodying our People, Product, Planet ethos

Performance Analysis & Reporting

monitor platform analytics to assess content performance, audience growth and engagement rates

Cross-Functional Collaboration

partner with the Marketing, Sales and People teams to craft content that supports internal initiatives, recruitment, project wins and product launches
collaborate with showroom teams to ensure accurate, inspiring content aligned with our materials and event programme
work closely with photographers, videographers and creatives to plan, capture, and produce high-quality social-first visual content
coordinate regular content shoots that balance polished project work with behind-the-scenes, studio, or real-time moments

Qualifications, experience and personal qualities:

degree in Marketing, Design or relevant
proven experience in a social media management role with a focus on LinkedIn and Instagram, ideally within the architecture, design or building materials industry
proven experience managing social media for a design, architecture or product-focused brand
strong grasp of LinkedIn strategy, especially for B2B and professional services
ability to adapt tone and messaging across platforms while maintaining brand coherence
visual sensibility, with an eye for detail in both design and messaging
excellent copywriting skills and a natural curiosity about materials, architecture and culture
experience with content scheduling, analytics tools, and community management
comfortable briefing and working alongside photographers and video teams to execute campaigns with impact
familiarity with the Architecture & Design (A&D) industry and knowledge of trends relevant to corporate, luxury residential and international audiences
experience with LinkedIn content strategies that prioritise community building, brand authority, and industry engagement
a creative and proactive mindset with a passion for storytelling and visual content
collaborative and adaptable, with a proactive approach to problem-solving and the ability to work effectively across teams
exceptional written and visual communication skills, with a people-centric and design-focused approach to content creation and storytelling
proficiency in social media management and analytics tools
experience in content creation software (e.g. Adobe Creative Suite)

Language Skills

excellent verbal and written English
knowledge of other languages are an advantage, but not essential

Follow the link below to apply.

Solus Ceramics

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Social Media Specialist