DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

The role

The Art Director is responsible for bringing DeMellier’s creative vision to life across campaigns, shoots, and brand content.

Working closely with the Founder/ Creative Director, this role leads the execution of visual concepts from idea through to delivery, ensuring every output reflects the brand’s elevated aesthetic, craftsmanship, and storytelling.

This is a hands-on, senior creative role with ownership of shoot direction, visual quality, and creative execution across all channels, while championing the DeMellier customer and brand values in every decision.

Responsibilities

Campaign & Creative Direction
Concept, develop and deliver seasonal and ad-hoc campaigns
Translate creative direction into clear, compelling visual storytelling across all channels
Contribute to and shape a cohesive, elevated creative point of view
Ensure content balances brand storytelling with performance

Shoot Direction & Execution

Lead shoots end-to-end, from concept through to delivery
Develop mood boards, treatments, and shoot decks
Direct on-set and remote shoots, leading all creative talent and partners
Balance creative ambition with timelines, budgets, and operational efficiency

Motion & Content Leadership

Lead all video and motion output across campaigns and brand content
Manage internal and external motion teams, directors, and post-production
Ensure consistency between still and moving image

Visual Quality & Craft Storytelling

Own the quality and consistency of all imagery and content
Lead selects, retouching, and post-production to the highest standard
Set and maintain a premium standard of product representation
Translate craftsmanship, materials, and product detail into refined storytelling
Build and evolve a library of product and craft assets across all channels

Brand Alignment & Creative Evolution

Champion the DeMellier customer and brand values across all output
Contribute to the wider brand world—from retail to events and activations—bringing original, on-brand creative ideas to life
Partner closely with Graphic Design to ensure a cohesive and elevated visual language across all touchpoints
Collaborate with Marketing, E-commerce, PR, and Commercial teams to align creative with business priorities
Build and lead a network of world-class creative collaborators
Stay culturally and creatively informed across fashion, art, and visual culture
Use AI-powered tools to support concepting, visual exploration, mood boards, and creative presentations
Stay current with emerging technologies, integrating AI thoughtfully to enhance creativity while maintaining a human-led perspective

Requirements

5 - 10+ years of Art Direction experience within luxury or premium fashion, accessories, beauty or other brand-led high-end consumer products
Highly creative mind with exceptional visual taste level and attention to detail
Proven experience leading shoots end-to-end with high-quality output
Highly organised with strong project management skills
Balances creativity with commercial awareness
Great team player who enjoys working in a high-paced environment

Benefits

Hybrid-working policy (2 days in the office)
Annual Leave package increasing the longer you stay with us
Enhanced company maternity policy
Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
Seasonal bag allowance
Free gift DeMellier bag on successful probation

DeMellier London

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