Design products that matter. Build long-term partnerships. Work without the agency chaos.

We're building a different kind of product design studio at Friendly.

We partner with ambitious SaaS startups to help them design, validate and scale digital products. Rather than jumping from project to project, we embed ourselves alongside founders and product teams, becoming a trusted design partner throughout their journey.

We're a fully remote team working across the UK, Europe and beyond. We value autonomy over presenteeism, outcomes over hours, and thoughtful collaboration over unnecessary process. Our flexible working approach gives people the freedom to do their best work while maintaining a healthy balance outside of it.

We're looking for a Product Designer who enjoys solving meaningful product problems, working directly with founders, and shaping products from strategy through to polished implementation.

This isn't a role where you'll simply receive tickets to complete. You'll help define problems, influence product direction, challenge assumptions and create experiences that have a measurable impact on both users and businesses.

If you're motivated by ownership, close client relationships and designing products you're genuinely proud of, we'd love to hear from you.

We don't expect candidates to tick every box. If you have strong product thinking, excellent design craft and enjoy working collaboratively with clients, we encourage you to apply.

What you'll do

Partner directly with founders, product managers and engineering teams to uncover user problems and define product direction.
Facilitate discovery sessions, workshops and research to understand customer needs and business goals.
Translate complex challenges into simple, intuitive user experiences.
Create wireframes, user flows and rapid prototypes to validate ideas early.
Design polished, accessible interfaces and scalable design systems in Figma.
Work closely with engineers to ensure high-quality implementation and exceptional user experience.
Balance multiple client engagements while maintaining a consistently high standard of work.
Mentor and collaborate with other designers through design critiques and knowledge sharing.
Contribute to improving our internal processes, design standards and product thinking.

What we're looking for

Significant experience designing complex B2B SaaS products across web and mobile.
Strong product thinking and the ability to connect user needs with commercial outcomes.
Confidence working directly with clients and leading design conversations.
Excellent communication and stakeholder management skills.
Exceptional visual design and interaction design skills.
A meticulous eye for detail and a high bar for quality.
Expert-level Figma proficiency, including component libraries, design systems and prototyping.
Comfortable working independently while thriving in a collaborative remote environment.

Our toolkit

Figma
Notion
Slack

What you'll get

Fully remote working.
Flexible working hours that fit both our US-based clients and your most productive hours.
A complete Mac-based equipment package, including Macbook, Studio Display, and AirPods.
The opportunity to work on a diverse range of funded SaaS products with founders who value design as a strategic advantage.
A supportive team that cares deeply about quality, continuous learning and helping each other do our best work.

Friendly

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